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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Written by: Cate Scaglione - Life As Fine Art “Knowing yourself is the beginning of all wisdom.”― Aristotle In addition to my portrait photography business I’m a brand consultant to businesses, big and small, all over the world. One could say I grew up in the luxury business. I’ve attributed most of my business practices to a keen understanding of how luxury brands work – and how their loyal followers feel about them. Large or small, from corporate enterprises to sole proprietorships, almost every business struggles with building a solid brand. What might To View More >>

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As told to Cate Scaglione - Life As Fine Art Thanks to the digital revolution our culture is by far the most photographed generation in history. Without planning or purpose, people now take pictures simply to share them on a global scale. Sociologists are enjoying a field day over the reasons why, but certainly with Facebook, Instagram, Twitter, Tumblr we have so many ways to broadcast intimate moments with family, friends, pets and our last meal. Which means professional photography is becoming less relevant and less profitable, right? Or is it? The anti-selfie When a client hires a highly To View More >>

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Nothing beats a soulful beach wedding. They are intimate, natural and the choice of location is usually a place of special  significance. Holly and Noel’s wedding was exactly that. Their wedding day was full of natural beauty, and the Australian landscapes are just divine! The team from Luke Simon Photography caught it all on camera and what a beautiful job they have done. The Queensberry Design team designed this gorgeous 10x10 Flushmount Album. See it in all its glory below... A Translucent title page is the perfect start to any album. The little surfing village To View More >>

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Q Boxes are perfect table-top showstoppers and a great way to present a selection of photographs. This 14x10 matted Q Box is filled with the most darling engagement photographs of Megan and Dave, taken in Wellington, New Zealand. Captured by the team at Patina Photography, that gorgeous 5'oclock light is in full force - and I like what I see! The Q Box is striking in metallic Baby Blue Buckram. Q Boxes include a ribbon so you can easily remove the matted prints. It's hard to put into words the privilege to photograph an engagement; Megan and Dave are two of the most softly spoken To View More >>

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Glamourous, romantic and timeless. Words that sum up Mey and Gareth's wedding day bliss. Their special day was held at Oatlands House in NSW, Australia - a charming venue that reflects true Georgian architecture.  The team at Clarzzique Photography made the magic happen, and they've done a lovely job designing Mey and Gareth's  12x12 Duo album. With a gorgeous embossed Classic Leather cover, and a wing page and personal translucent title page inside, this album is a real gem. A translucent title page is that little extra that makes your album unique and personal. Duo pages can be mounted To View More >>

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